Ford India today said it has started retail distribution of Ford genuine parts and has appointed 'Eminent Auto Parts' as its exclusive distributor in the Capital.
"With a manifold increase in our customer base, retail distribution of Ford Genuine service parts is a right step at the right time," Ford India President and Managing Director Nigel Harris said in a statement.
The launch in Delhi is a first step in this journey and will ensure that Ford genuine spare parts are available to customers more conveniently, he added.
Ford also plans to expand the retail distribution network to Karnataka, Maharashtra, Tamil Nadu, Kerala and East of India.
"While we gradually ramp up our service presence, we want to ensure that genuine Ford spare parts are never far from a customer's reach," Harris said.