With the objective of capturing market share in Middle East, Apollo Tyres has inaugurated two new dealerships in Amman, Jordan, the tyre manufacturer said in a press statement.
The two Apollo Zones are designed to provide customers with an enhanced retail experience and a better feel for the brand and products on display, including passenger car, truck-bus and agriculture tyres.
Commenting on the inauguration, Satish Sharma, President, Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres said, "The growing passenger vehicle segment of Jordan, along with the entire Middle East region, has a lot of potential for us. The 13 year old partnership with The Ideal for Import and Export has enabled us to secure a strong customer acknowledgement for our products".
He further added, "We aim to have a larger mind space with the customers in the 1,00,000 a month tyre market in Jordan. The Apollo Zones will help us increase visibility for the Apollo brand, and will endear us further for the consumers, as they experience our world-class products and services".
With the opening of these two Zones in Jordan, Apollo Tyres now has 5 such branded retail outlets in the Middle East region.