Industry Reports

McLaren Group - Strategic SWOT Analysis Review

Tuesday, Dec 09, 2014

McLaren Group (McLaren) formerly, TAG McLaren Holdings Limited is a sports cars manufacturing company. The company provides electronic control systems for the motorsport industry. The company is involved in the business of road cars, automotive electronic systems, marketing services, composite structures, catering, and race track. It operates a Formula 1 racing team. The company classified its operations into five divisions, namely, McLaren Electronic Systems; McLaren Applied Technologies; Absolute taste, McLaren Technology Centre; McLaren Racing; and. McLaren Automotive. McLaren is headquartered in Woking, the UK. The company believes that motorsport can play in showcasing and spearheading the development of future technologies and Formula E concept as an exciting innovation for global motorsport. To this end, the company announced that it will provide the electric engine, transmission and electronics for cars in the FIA’s exciting new Formula E race series.

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