Industry Reports

Proton Holdings Berhad - Strategic SWOT Analysis Review

Tuesday, Dec 09, 2014

Proton Holdings Berhad (Proton) is an automobile manufacture. The company conducts vehicle engineering, research and development, manufacturing, distribution, sales and after-sales services of motor vehicles. It also manufactures automotive components, provides engineering consultancy services related to motor vehicles and property development. The portfolio of Proton models includes the Saga, the Persona, Gen.2, Savvy, the Exora, Satria Neo, Inspira and Perdana. It also includes Lotus sports car brand, with models such as Elise, Exige, Europa and the Evora. The company carries out its operations through its subsidiaries and exports its motor vehicles and accessories globally. It operates as a subsidiary of DRB-HICOM Berhad. Proton is headquartered in Subang Jaya, Selangor, Malaysia.

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