IRVINE, Calif., Oct. 16, 2015 (GLOBE NEWSWIRE) -- Autobytel Inc. (Nasdaq:ABTL), a leading provider of online automotive services connecting consumers with dealers, today announced it has launched the fourth installment of the Autobytel Dealer Insight Series. The video series is a quarterly training program designed to help dealers improve the car buying experience and increase sales.
The full Autobytel Dealer Insight Series is available at http://dealer.autobytel.com/dealer-training/.
“This Insight Series focuses on process, which is critical in improving the overall customer experience and boosting sales,” said Scott Pechstein, VP of National Sales at Autobytel Inc. “Autobytel pioneered the automotive Internet 20 years ago, and with that history comes valuable insight and a unique perspective when it comes to the buying behaviors of today’s consumers and the experience they’ve come to expect during the car buying process. Our goal is to educate dealers about lead management best practices in order to better service their customers and ultimately sell more cars.”
The latest installment of the Autobytel Dealer Insight series features the following:
1. Understanding the Autobytel purchase request.
2. Capitalizing on traffic to your dealership website.
3. Responding to customer leads the best way.
4. Following up with customers to close the sale.
5. Re-engaging customers with used car offers.
6. Implementing a texting program to sell more cars.
Following are highlights of the tips and advice offered in the Autobytel Dealer Insight Series.
Pechstein says the statistics are too compelling to ignore when it comes to the importance of implementing a texting platform at your dealership:
Other subjects available in the Autobytel Dealer Insight Series include the factors that influence car buying behaviors; the online versus offline car buying experience; opportunities for addressing sales challenges; the importance of emerging technologies such as text leads, mobile marketing, and next generation video chat; and more.
To access all of the data and best practices advice offered in the Autobytel Dealer Insight Series, visit http://dealer.autobytel.com/dealer-training/.
1Pew Research Center’s Internet & American Life Project Spring Tracking Survey, April 17 – May 19, 2013.
2Source: Experian Marketing Services and Simmons National Consumer Study.
3HelloWorld Benchmark Mobile Marketing Study, 2012.
4Mobile Squared Report: Conversational Advertising, 2010.
About Autobytel Inc.
Autobytel Inc. provides high quality consumer leads and associated marketing services to automotive dealers and manufacturers throughout the United States and offers consumers robust and original online automotive content to help them make informed car-buying decisions. The company pioneered the automotive internet in 1995 with its flagship website http://www.autobytel.com/ and has since helped tens of millions of automotive consumers research vehicles; connected thousands of dealers nationwide with motivated car buyers; and helped every major automaker market its brand online. Investors and other interested parties can receive Autobytel news releases and invitations to special events by accessing the online registration form at investor.autobytel.com/alerts.cfm.
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